New, the whole Daghestan needs a fresh, recognizable visual style. We need a sunny, bright, and positive image to be seen everywhere helping improve its look to affects the conscious and the subconscious of local people and the guests.
Designer Zaira Panayeva, a graduate of the British Higher School of Art and Design, wrote a thesis on "Identity of celebrating the 2,000th anniversary of Derbent city" which was rated "A" by leading Russian designers. This is a perfect example of how we can refresh our cities’ branding. Bold, but harmonious and respectful of the history. Carpet-like, traditional, yet brand-new and fashionable.
"The message of the work is that Derbent is an eternal city with an infinite history. I’ve woven an "endless carpet" into the never-ending story," Zaira says. "The carpet is the keynote stylistic element of the festive identity which can easily make a long line and fit in vertical decorations and billboards; and any carpet’s element can be used separately in advertising flyers, brochures, and so on." You take a closer look, and you want to go to Derbent! How do the artists do that, huh?