At the Qatar Travel Mart 2025 in Doha, Dagestan effectively promoted itself as a key tourism destination for the Middle Eastern market. Operating from the united "Discover Russia" stand, the republic's tour operator "Dagtur" conducted successful negotiations with industry leaders from the Persian Gulf. Partners expressed strong interest in Dagestan's diverse offerings, from its pristine nature and ethnic culture to its halal gastronomy and Muslim-friendly environment. The region's high recognition, fueled by its athletic stars and reinforced by cultural and religious similarities, positions it perfectly to capture sustainable growth in tourism from the region.