Javier Mendes, the mixed martial arts coach who trains Islam Makhachev, has commented on the surge in popularity of MMA within Dagestan. Mendes, who previously trained Khabib Nurmagomedov, observed that Khabib's success brought widespread recognition to the sport.

According to Mendes, MMA became very popular as soon as Khabib rose to prominence. Mixed martial arts have captured the affection of the people of Dagestan and are now considered the leading sport in the region.

Khabib Nurmagomedov, a native of Dagestan, retired undefeated with an impressive record of 29 professional victories. His achievements significantly contributed to the widespread embrace of MMA within his home republic.