Dagestan authorities anticipate a 7–10% increase in tourist traffic in 2025. In 2024, the republic welcomed over 1.8 million visitors, marking a 5.7% rise compared to the previous year. According to data from the Travelline platform as of mid-April, bookings for accommodation during the summer season have increased by 20–30% compared to the same period in 2024.

Travel agencies in Dagestan offer a diverse range of programs catering to various interests. These encompass tours to explore the ethnographic richness of the republic, masterclasses in traditional crafts and culinary arts, active leisure activities, hikes, rafting and helicopter flights.

The tourism companies also emphasize the importance of adhering to etiquette when visiting Dagestan, encouraging tourists to be mindful of local customs and traditions in their dress and behavior.