MAKHACHKALA, February 19 – RIA "Dagestan". Tour operators reported a notable shift in travel preferences toward Dagestan in 2025, with demand for excursion tours rising significantly while interest in beach holidays declined.
Sales of cultural and sightseeing programs increased by 25–35% among major operators and active forms of recreation—particularly hiking, mountaineering and adventure tourism—gained popularity, especially among younger travelers.
Industry representatives emphasize that excursion tourism remains Dagestan's primary attraction and distinctive offering on the Russian market. Conversely, demand for Caspian Sea beach vacations fell by approximately 15%, a trend operators attribute to growing competition from outbound travel destinations. The data underscores Dagestan's strengthening position as a destination for cultural, historical and active tourism rather than traditional seaside leisure.